How to turn a period of crisis and business danger into an opportunity for success? The pandemic has affected both human lives and the world economy, putting many businesses and activities on the battlefield. While business revenues are gradually droping and clients are dragging their businesses into isolation due to the cost reduction, marketing agencies [...]
This year we have faced numerous private and business challenges and changes, acquired new habits, considered old mechanisms and learned something new about ourselves and others. We packed our laptops, set up home offices, held online meetings, uploaded homework via Google Classroom, and attended Viber parent meetings. This 2020 brought risks that were prevented by [...]
World Bank in its publication “Global Economic Prospects” estimates that this year global growth will be reduced by 5.2%, which will be the deepest recession since the World War II. Some industries have felt the consequences of the pandemic more severely. “After six decades of continual growth, tourism has become the significant pillar of economic [...]
It is unlikely that virtual or online events have the power to completely replace the experience of participating in gatherings such as seminars, product presentations, corporate parties or teambuildings in the "real world". However, in circumstances that require longer absences from common work areas, limited gatherings and social distance, online events can prove to be [...]
In recent years, aware of the volume and power of classic advertising and the huge budgets that are allocated for it, people are less and less trusting this type of marketing activities. Today, they pay much more attention to the “Word of Mouth”, first-hand recommendations and advice, as well as experiences from family, friends and [...]
Technological innovations are often followed by slightly negative public perception. In some way resistance toward novelties always existed. Rapid development of technological inventions in today’s world caused not so favorable perception of the 5G network and its safety. Therefore, it is not surprising that the opponents of the 5G network organized a movement against it [...]
We have witnessed the transformation of the world due to the Corona virus pandemic. Communications were also on the front line, which moved to online channels due to the trend of social distancing caused by the pandemic. Social networks were on fire! On fire by the number of users who had too much free time [...]
With the opening of the SC Johnson headquarters in Wisconsin in 1939, designed by architect Frank Lloyd Wright, the concept of an open office space was introduced. Over time, perhaps due to the fact that this way of organization meant lower costs, open space became more common. Although it is commonly believed that open space [...]
To begin with, we must accept the fact that we are all different. Different things drive and motivate us. We have different habits, priorities and working regime. We do not function the same under pressure - short deadlines and the constant presence of authority may motivate someone, while to others may create stress and discouragement. [...]
It’s silent outside, and it’s serious. If you are lucky to be surrounded by some greenery, you may finally hear the birds chirping, so clear and beautiful. I don't think you’ll enjoy it, but you should. It’s silent outside, but there is still noise all around us. On all channels, a sea of information, misinformation, [...]
