There's no better way to start the workweek than with good news and imagine the atmosphere that engulfed our agency when we received the best possible news! Our Monday was marked by global recognition known as the "Oscar for PR" – we have won the prestigious IPRA Golden World Award for excellence in public [...]
That day started like any other Thursday in our agency - meetings, emails, phone calls, visuals, press releases... And then, one email changed everything!Congratulations! You are a finalist in the IPRA GWA for 2024 for your entry: “Dr. Gabor Mate in the Balkans in the NGO campaign”.And as tradition dictates at Smart Vision, we opened [...]
A successful team is more than the sum of its parts, is one of the sayings that best illustrates teamwork, as well as any successful company, enterprise, agency... In order for our team to be more connected, stronger, and more successful, it is necessary for us to know each other well and trust each [...]
Under the brilliant slogan, which has never been more accurate in the times we live in - "Truth is a challenge," the jubilee, tenth regional Communication Leaders Forum IZAZOV 2024 was held, organized by the Marketing Network. As in previous years, representatives of marketing agencies, companies, e-commerce platforms, communication experts, influencers... gathered in one [...]
We are pleased to announce the beginning of an exciting collaboration with Woman.Comm Club. This partnership brings a fresh and different perspective to the field of communications, with a focus on empowering women in the communications industry. As an independent full-service agency dedicated to communications since 2007, our team consists of visionaries and change-makers [...]
When you say Rovinj to experts in the field of media and communications, with an inevitable smile on their face and the thought of the blue sea, sun, narrow cobblestone streets, and a refreshing drink in hand, surely our association with this hospitable city will also include regional gatherings of colleagues at conferences where [...]
In today's global business landscape, Environmental, Social, and Corporate Governance (ESG) is increasingly becoming crucial for companies aiming for long-term success. In this context, the role of marketing agencies becomes vital in shaping the message that reaches consumers. While marketing agencies previously focused mainly on promoting products or services, they are increasingly focused on [...]
The upcoming year already presents its challenges, and we are here to offer solutions. As an expert in her field of business, Bojana Stankovic, the director of the Smart Vision agency, had the opportunity to share her thoughts on innovations in the PR world and reflect on successful business practices that ensure the agency's [...]
We are witnessing an era in which marketing trends are rapidly changing and advancing - numerous innovations and trends in the field of marketing, including virtual and augmented reality, artificial intelligence, and voice search. All these novelties create opportunities for reaching new clients, and improving sales and promotion. 1. VIRTUAL REALITY Virtual reality and [...]
Colleagues from the Marketing Network have focused this year on an important question, both in organizing this year's CACTUS festival and in preparing their annual ADBOOKA publication. The crucial question of "Collab or Collapse?" was posed to experts in the field of marketing and communication, to highlight the strength and potential of collaboration and [...]
