In the world of communications, where ideas compete for attention and strategies strive for influence, our name has been recognized once again for excellence. This year, Smart Vision has once again shone on the global stage, winning the IPRA Golden World Award for Excellence in PR (IPRA GWA) for an integrated campaign in the Financial Services and Investor Relations category.
Treesury: Where technology plants and innovation grow
The award-winning campaign, titled Treesury: The Power of Green Innovative Investment, is a project that combines seemingly incompatible elements: agriculture, investment, and digital tokens. Each token represents one hazelnut sapling, and behind this simple idea stood a powerful message: investing in the future can be both sustainable and profitable.
The campaign covered everything – from media appearances and educational articles to digital campaigns and conferences. The result? Over 12,000 tokens sold, exceeding the initial target of 10,000, and positioning Serbia as a leader in innovative agricultural financing.
Communication that changes perception
The greatest challenge was explaining. Tokenization, carbon credits, and digital green bonds are all topics that require carefully crafted messaging. Smart Vision succeeded in bringing them closer to the public by creating a segmented strategy that spoke the language of each target group.
Recognition from around the world
The IPRA jury, comprising experts from around the world – including Bulgaria, Brazil, Croatia, Egypt, Germany, Australia, Serbia, Saudi Arabia, the Philippines, Turkey, the UK, and the USA – recognized this campaign as a benchmark for excellence in integrated communication. Judging took place during the prestigious Bledcom symposium in Slovenia, and the awards ceremony is scheduled for October 3rd in Accra, Ghana.
Words from the expert
“The seven-month communication strategy had a powerful impact. Treesury was successfully positioned as a leader in digital agricultural investment, and the Smart Vision team once again received confirmation from global industry experts that it creates campaigns worth watching,” said Bojana Stanković, Communications Director of our agency.
More than an award
This award is not just recognition for a single campaign – it is proof that creativity, knowledge, and dedication can genuinely change the way we communicate about the future.
