In today's competitive business environment, successful companies recognize that their most valuable asset is not the services but the people who provide them. Building a strong and cohesive team is key to organizational growth and sustainability, as well as good collaboration. Team building is a proactive process that aims to improve cooperation and communication [...]
Bojana Stanković, Head of Communications at Smart Vision agency, is one of three experts in the field of public relations who have been honored as members of the jury for this year's edition of The! Awards, a competition for the best communication projects in the region. In addition to her, Serbia will be represented [...]
This year's Days of Communication will be remembered for creative campaigns, good times, HURA's crazy organization and hours of intellectually tickling lectures by some of the world's greatest experts - mostly about artificial intelligence. And while they all announce that we should prepare for the onslaught of AI and the associated layoffs, and advocate [...]
In recent years, the advancement of technology has drastically changed the way we live, work, and interact with one another. One of the most significant developments in technology in recent times is artificial intelligence (AI). From speech recognition to image recognition, AI has enabled us to automate a wide range of tasks that were [...]
An increasing number of women are taking on leading and key positions in the business world, which has led to the need for their association to continue this trend. In the Balkans, the leading association of this kind is Woman.Comm, which is why we decided to join forces with successful women from our region, support [...]
An important part of any business strategy is website search engine optimization. What is SEO (Search Engine Optimization) and how important it is has already been discussed on our blog when we talked about trends for positioning on Google in the previous year. Well-known search engines like Google often change their algorithms to make [...]
Marketing trends come and go until brands learn to use new technologies and adapt to the circumstances. The environment is constantly developing, values and consumer selections have also changed, and efficient marketing tactics followed that path. We have separated several trends and strategies expected in an exciting year for marketing. I Long-term influencer and [...]
After exhausting all the possibilities of Web 2.0, which focused on reading and writing content, it's time to move on. Web 3.0 is a further step forward in the democratization of the Internet, as it focuses on the creation of content, uses blockchain technology and a token-based economy, and allows everyone to trade on [...]
After taking a break for a couple of years, we marked the beginning of autumn with a significant gathering of the GlobalCom PR network members. This year’s meeting, held in Dubai, the business centre of UAE, reunited partners and friends from over 20 countries – from South America to Japan. It was the first opportunity [...]
Psychology of colour is the study of how specific colours affect our behaviour. Different colours have different meanings and psychological effects that differ in different cultures. Along with cultural differences, colour psychology is primarily influenced by personal preferences. In marketing and branding, the psychology of colour focuses on how colours affect consumer impressions of a [...]
