Blog
WTF is NFT?
After exhausting all the possibilities of Web 2.0, which focused on reading and writing content, it's time to move on. Web 3.0 is a further step forward in the democratization of the Internet, as [...]
Face to face again, GCPR Annual Summit 2022, Dubai
After taking a break for a couple of years, we marked the beginning of autumn with a significant gathering of the GlobalCom PR network members. This year’s meeting, held in Dubai, the business centre of [...]
Psychology of colour in design and marketing
Psychology of colour is the study of how specific colours affect our behaviour. Different colours have different meanings and psychological effects that differ in different cultures. Along with cultural differences, colour psychology is primarily influenced [...]
Houston, We Have a Problem: How to manage a PR crisis
The PR crisis represents a potential threat to a brand's reputation, affects its business and requires a quick response to get out of with as few consequences as possible. In 2020, Covid 19 taught us [...]
SEO trends for 2022
Search Engine Optimization (SEO) is of utmost importance if you want your website or any other online platform to rank well on Google. Researching focus keywords and their implementation on the website are crucial and [...]
Brand on social media
The digital world has taken first place in content presentation, whether it is sales or influence profiles. A concrete and set brand leads us to an adequately selected audience that will participate through further [...]
Season Greetings
Arrange the upcoming year in accordance with (your) nature - we wish you a handful of evenings that smell like vanilla and mulled wine, and mornings filled with energy and aroma of fresh citrus. Do [...]
What are customers expectations from brands in 2022?
After almost a year and a half since we first faced the coronavirus pandemic, we now have good and bad news. The bad news - many of the problems that we encountered in 2020 are [...]
How To Promote Your Own Brand on TikTok?
Although it may not seem like it at the first glance, given the nature of the following social media network, but brand promotion on TikTok can be very successful. Of course, if you know what [...]